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The motivation for all personal behavior is to produce a sense of "FEEL GOOD," a sense of inner peace and well being. To expect a person to go against his desire to feel good or as good as he can feel under any momentary condition is illogical and irrational. In the observation of human behavior, one will notice every human act is a response to a personal need. This is true whether one signs a million dollar contract, scratches one's nose, rolls over in bed, or just day dreams his life away. People will do things which seem contrary to this concept, but the bottom line is they perceive some kind of payoff which will make them feel good. And the payoff is almost always emotional. When you ask people why they want to be financially independent, they might say that they could buy things without having to worry about where the money will come from. And when they worry, they don't FEEL GOOD. A drug addict, a compulsive eater, an alcoholic and anyone with a compulsive habit will continue with their habits because at the moment of action they believe and feel it will make them feel good. That is why breaking compulsive habits are so difficult.